Sony

The world's largest manufacturer of quality consumer electronics continues to lead the way with its innovative Blu-ray PS3, SXRD televisions, and extensive line-up of personal computers and portable audio products, including an extensive selection of noise cancelling, ear buds, folding street style, wireless, full size, in-ear, and professional DJ headphones. Led by the reference Altus MDR-D777LP and MDR-SA3000 stereo headphones, Sony continues to push the envelope while keeping even its top models affordable. The MDR-NC50 noise cancelling headphones keep the technology affordable while its competitors charge considerably more. People living an active lifestyle are well served by Sony’s extensive selection of in-ear monitors, ear buds, and around the neck models that not only stay in place during arduous workouts, but sound great as well. With more than 70 models to pick from, Sony has one of the largest line-ups of quality headphones to pick from.

The website, considering how many product categories are covered, is quite easy to navigate once you figure your way around. Finding headphones requires a little bit of effort, but once you are there, the information is rather extensive, although not very objective. The site does offer ‘Help’, which we tested to gauge response times and quality of information. Sony has had a rough few years with a number of product categories underperforming, so it is trying very hard to rebuild the brand. Sony believes very strongly in building brand loyalty, which explains why they have tried hard to build a customer base that spans decades within the same families. Whether you are buying a television or pair of headphones, Sony wants you to come back year after year and always consider them the “brand” of all brands. The online shopping experience is smooth, once you get past all of the marketing materials. This is one of the online retailers that takes security very seriously and wants you to come back.